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AT&T, no more unlimited data for new iPhone customers

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The big patch of unlimited data for At & T's iPhone customers is gone. Even the American mobile operator, the myth of crowds of European carrier customers who, just looking at the American example, are constantly accused of avarice and unstoppable thirst for profit because they impose data thresholds, fold and cancel the $ 30 rate for , in fact, a plan with unlimited Internet traffic The announcement of the new tariffs arrived later today on the sidelines of the details on the opening of tethering via iPhone which should start with the launch of iPhone 4.0.

The new plans (as of June 7) are much more unfavorable than the current ones and in particular the plan which provides for the payment of $ 30 unlimited data. In practice AT&T will ask for $ 15 a month for 200 MB of data or $ 25 a month for 2 GB (1 GB extra, $ 10). To have the tethering you will have to spend another $ 20 to add to the 25 of the "top" plan, like saying $ 45 a month to have 2 GB of data in tethering.

Old iPhone customers will be able to keep their plans as long as they are valid, but if they want tethering they will have to cancel the plan and pay the $ 45 we mentioned above. The number of people affected by this variation at the moment may be reduced, also because current customers who have a $ 30 plan will not be forced to change it even if a new iPhone arrives, but who will decide to get to AT&T now and sign a new one. contract will not have the same benefits.

The choice to cancel unlimited plans for iPhone is not surprising. For some time AT&T had made it clear that it was willing to vary its rates after discovering that its networks ended up under stress due to the large number of iPhones in circulation; the networks are optimized for a much lower number of smartphones than the current one and, above all, for phones that use a reduced amount of data compared to that which iPhone customers are used to using. The customers of the American mobile operator experience that the AT&T network was at the limit and simply not able to withstand the traffic generated by the Apple phone in the form of insufficient performance and even, in the case of high concentrations of the iPhone (as experienced by who writes these lines during the recent CES in Las Vegas) the impossibility of making calls on the AT&T network. Creating more capable networks would have very high costs and cannot be justified by the economic return that would be obtained, in addition it would however be impossible to keep up with the growth of the smartphone market by basing its marketing on unlimited data, and therefore, farewell to the "myth".

This difficulty was from the outset the basis of the far more sparing attitude of European mobile operators who only in very rare cases (practically only in the United Kingdom) offer unlimited data and without conditions on speed, on a mobile platform, be it an iPhone or mobile phones from other manufacturers.

AT&T also mentioned Jobs's problems last night when he was asked to talk about the quality of the mobile operator's service on which iPhone customers in the United States have always been based.