Apple distributed about 6.8 million Apple Watch in the third quarter of 2019, at least according to data released by the research firm Strategy Analytics. This is a particularly significant figure, also because it marks a + 51% compared to the same period last year.
Apple does not officially disclose Apple Watch sales data in its earnings reports, because it incorporates the device under the "Other Products" category, which also contains other peripherals and services, including AirPods and the latest AirPods Pro model already reviewed from macitynet.
However, giving the Strategy Analytics data, Apple Watch shipments increased by 51% compared to the third quarter of last year. Apple shipped 6.8 million smartwatches worldwide in the third quarter of 2019, up from 4.5 million in the third quarter of 2018, also marking a leap forward in global market share, from 45 to 48 percent . Apple Watch continues to reject the fierce competition of hungry rivals, such as Fitbit and Samsung, and owns half of the global smartwatch market, confirming itself as the undisputed industry leader.
The figures suggest that the closest rival remains Samsung, which shipped 1.9 million smartwatches in the third quarter and gained 13.4 percent of the global market share. Fitbit, which was recently acquired by Google, dropped to third place, losing just under 4 percent of its market share, which now stands at 11.3 percent.
According to the report, the global smartwatch market has grown considerably, with shipments reaching 14 million units in total, with an increase of 42% on an annual basis. In particular, the growth of Apple Watch has exceeded the overall growth of the market, indicating that Apple is eating an increasingly large slice of the burgeoning wearable device sector.
For all the latest on Apple Watch 5 we refer to this address, while at this link you can read the review of Apple Watch 5.