Apple TV + could get to generate 25 billion dollars a year in turnover by 2025, between subscriptions and advertising. This is what the analyst Samik Chatterjee of JP Morgan says, who is clearly more optimistic than his colleague who works for Morgan Stanley (he had predicted 9 billion, again in 2025).
In reality the previous forecast did not take into account the contribution of the advertising, for which JP Morgan sees enormous potential. IPhone users have now reached 1 billion, and the previous initiatives of Apple in the field of advertising have been successful. If there was the will to invest, the turnover could rise from the current 2 billion (estimated) to 11, including the App Store (where advertising is already present, unlike TV +).
It remains to be seen whether Apple actually wants to embark on a similar venture. It is often the absence of advertising (along with all the tracking technologies of the user that he carries with him) one of the main merits advertised during the launch of new services and software products. It is true that in the last quarterly the turnover from advertising in the App Store was the highest I recorded.