Apple ready, if necessary, to reduce the price of iPad? – Macitynet.it
According to the Cupertino executives, iPad will not steal the market from iPhones and Apple laptops, and if sales are not in line with expectations, Apple could reduce the price of the tablet. These are the two highlights contained in a report released by Credit Suisse after a meeting with the Apple management. The note was provided by analyst Bill Shope and reported on the official blog of The Wall Street Journal.
Shope also illustrates with some examples the concepts expressed by Cupertino executives. In practice, Apple believes that iPad can become the best device for well-defined fields of use, such as browsing the web, viewing photos and reading books and digital content. For other applications and situations of use, the laptops of the Apple and iPhone are still the most suitable devices. For this reason, Cupertino executives explained to the analyst that iPad will not steal important market shares from other Apple devices and platforms.
Finally, despite the rather aggressive launch price considering the traditional positioning of the Apple, Apple executives have declared themselves willing to consider a possible fall in prices if iPad does not meet the favor of the public and if sales do not reach expectations and Cupertino's forecasts.