For some time now, Apple has everything it takes to operate at the highest level in the field of cinematography (and the two Emmys won in previous editions are in a display case in the Cupertino atrium to demonstrate it): FinalCut Pro, Cinema Tools, Shake, Logic, DVD Studio Pro, etc.
To prove that facts matter much more than words, Apple calls users of its software (and of course hardware) and video creators can send their works "the superb ones" (of all kinds: news, dramas, comedies, documentaries , promos, films, industrial films, etc.) to Apple who will select them and then send the best to NAB.
In Las Vegas, the projection of the "Apple Demo Reel" will take place between 5 and 10 April and subsequently a reply also in the context of the European IBC in September.
There is time until February 15th to fill out the form and send the material in HDCAM, DVCPro HD, D5, Digital Betacam, DVCPro 50, Beta SP, DVCPro 25, DVCAM, mini-DV (NTSC or PAL to Apple Yvonne Fulchiron) ), uncompressed QuickTime files on CD or DVD-ROM. As a rule, the material sent will not be returned.