Years go by and certain things tend to be forgotten. And then the future arrives, only that one does not notice it because it arrives in scattered order, unordered and combed as futurologists and analysts imagine. For up to a few months ago, and for twenty years, we have all wondered about a point that has now been resolved.
The point: how will our lives change when we can always have information with us, in our pocket, wherever we go, paying and not paying for it? What will change when we are always on? What will change when digital content, the same stuff that now almost nobody wants analogically, putting dozens of companies in crisis and putting hundreds and hundreds of jobs at risk, will arrive "push" directly on our devices and we will be able to pay for them a trifle, even less than we can think of?
You see, we've been thinking about it for years, yet it's happening now. It happens with the iPhone / iPod touch platform, it happens with two billion downloads in two years, the second billion in half the time of the first. With 50 million between iPod touch and iPhone ready to receive the 85 thousand applications prepared by 125 thousand developers dedicated to the platform.
According to research conducted by the Yankee Group, based on the analysis of iPhone use by approximately 1,200 users, it turned out that 18% of the downloaded applications are paid. They don't cost a hundred dollars, and not even 50. But they are on average growing, both for the average number and for the average cost. In essence, the news of two years ago and last year was that Apple with iPhone had radically expanded the use of the phone (and iPod touch) compared to previous generations and competing smartphones, now that not only people use these devices much more "in depth" than those of the competition, but also that we spend money.
Little money, it's micro-payments, but more and more people are making it. In essence, the market is radically changing: the controversy over excessively low prices – all made by developers who are used to programming on computers and expect very robust prices and margins – have shown that this market populated by dinosaurs, ready to be torn to pieces alive by a new lever of young and very fast carnivorous mammals, that is the boys and girls who manage to do everything by themselves, programming in two weeks a new application on the iPhone and then off with the next.
The point now to understand if applications will cost more and more, if there will be a diversification between the Web on the computer and the Internet on smartphones (ultimately, very often you pay a few cents to have things that simplify life on the iPhone compared to the Mac or PC), if the model evolves even more towards payment or again towards free.
Now, say some analysts, perhaps the strongest moment ever for the iPhone. Tomorrow maybe the competition will dominate or a new generation of devices: an iTablet for example. But the feeling of these months that – as Rob Enderle of the Enderle Group says – there are very few things that cannot be done with a mobile phone with regard to the Internet, and that all or practically all of them are done with the iPhone: “We are witnesses to the end of the traditional method of providing software. App stores are the indicator of the times that are changing big time. "