E-commerce giant Amazon has made peace with Apple and has announced that Apple Music will also be supported by the range of Echo voice-activated loudspeakers from last December. But the novelty is that Apple Music now also available on Alexa in Italy.
Apple Music on Alexa Italia
"We are excited to bring Apple Music to our Alexa customers", Amazon said. Now even on your Amazon Echo you can ask Alexa to play any song from the catalog of 50 million songs on Apple Music. In addition to playing your favorite songs, artists and albums, you can ask the Amazon Assistant to play any of the playlists edited by Apple Music editors and genre radio stations that are available on Apple's music service.
"Just ask Alexa to play Beats 1 to listen to the Apple Music live streaming, including in-depth interviews with the artists – all completely unpublished", Observes the company. To start listening, you will need to download the Apple skin and connect your account by enabling Apple Music in the Alexa app.
Dave Limp, senior vice president of Amazon Devices, said:
"Music one of the most popular features on Alexa: since we launched Alexa four years ago, customers are listening to more music in their homes than ever.
We are committed to offering excellent music suppliers to our customers and we have launched the Music Skill API for developers, we have expanded the selection of music on Alexa to include even more superior services. We are excited to bring Apple Music, one of the most popular music services, to Echo's customers".
This step immediately brings to the eye as Amazon and Apple from ruthless competitors in the field of smart speakers and streaming music, in this last period their somewhat contentious relationship seems to have taken a turn for the better. Amazon not only sells Apple's streaming box, but has signed an agreement with Apple to sell a wide range of products, including iPhones and iPads on its very popular e-commerce platform all over the world.
Smart speakers are becoming all the rage, but the smart speaker Amazon Echo was the precursor that launched this object back in 2014. If you want to know more, I suggest you read this article.