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Adobe: a cloud for creatives without borders (and even a bit of hardware)

Rufus Deuchler - Principal Manager of Creative Cloud Evangelis, Adobe Systems

Adobe presented the 2014 version of Creative Cloud, the package dedicated to photographers, graphic designers and designers.

Adobe presented the 2014 version of Creative Cloud, the package dedicated to photographers, graphic designers and designers. The new versions of the app and the two hardware tools for working on iPad are born in an increasingly oriented to mobile, social and connected use

By Cecilia Cantadore

Rufus Deuchler - Principal Manager of Creative Cloud Evangelis, Adobe SystemsWhat should a mobile application do to meet the needs of a creative person? What characteristics should it have? It must be simple and intuitive to use, but at the same time powerful enough to provide all the main features. It must allow us to create, not just enjoy. He must know the user: be personalized, connected to the user's creative profile with his colors and his portfolio images. Starting from these assumptions, Adobe has decided to adapt his proposal to the trends of the moment, launching a 2014 release that addresses a social user, always connected and moving. All Creative Cloud desktop apps have been updated to become more efficient. Any examples? Adobe News has become a native app optimized for 64 bits; new filters are available in Photoshop and file packages can be created; in Illustrator the drawing with pen or pencil facilitated; Lightroom facilitates the flow on mobile and extends its functions to iPhone. These apps, already known and used, have been joined by three new ones for iPad: Adobe Sketch, to create sketches and free-form drawings and share them on Behance, the creative social network ; Adobe Line, for precision drawing and writing, to obtain straight lines and geometric objects, precise angles or perspective drawings, also suitable for architects; Adobe Photoshop Mix for contours, decompositions and mix of images on the tablet, with mobile workflow connected in Creative Cloud with access to creative tools for image processing. The total makes fourteen apps completely available for inventiveness and creativity. In addition, two creative hardware tools were added: Adobe Ink, a digital pen, and Adobe Slide, a ruler. The pen allows the user to design in an expressive and controlled manner and to connect to the Creative Cloud, as well as to access their creative contents favorite drawings, photos, Adobe Kuler color themes through the tip. The ruler, on the other hand, is designed to create precise sketches, straight lines, circles, balanced shapes on the iPad. Finally, special attention has been given to customers in the business world, education and photography. Adobe Creative Cloud Enterprise and an offer specifically designed for large-scale software installations. For education, the Adobe Educational offer includes licenses related to devices for classrooms and laboratories. As for photographers, the new Creative Cloud Photography Plan at 9.99 euros a month brings together Photoshop CC and Lightroom 5, in addition to advanced mobile apps.