Apple would be reviewing its plans to offer only exclusive content for TV +, its anti-Netflix streaming service. Second Bloomberg, the Apple would have already begun to buy the rights to broadcast TV series and films from other producers; unfortunately the report does not mention specific titles, but specifies that the main focus continues on proprietary productions. Just a few months ago, in February, Tim Cook told investors that "Apple TV + focuses on original content, it doesn't seem fair to simply propose reruns".
In February, TV + is estimated to have exceeded 10 million subscribers; it is a good figure, at absolute levels, but it must be considered that for every iPhone, Mac, iPad or Apple TV purchased it is offered well one year free subscription. How many will remain when this expires and the subscription starts to cost, it is difficult to understand it now; we will have to wait after November, when the first free periods will expire.
The problem is that the catalog is extremely small compared to that of the most important competitors such as Prime Video or even just Disney + – and we are not going to bother Netflix: 30 between series, films and other content, however original they are (and admitting that they are all unmissable), they simply are not enough to a monthly subscription. To this already complicated picture we must also add the COVID-19 pandemic, which has significantly slowed down the production of content all over the world.
Previous rumors spoke of a series of talks with MGM, apparently to propose franchise films such as RoboCop and James Bond, and of the intention to also offer live sports content. Meanwhile, TV + programming continues: in a few days the first animated series for adults, namely Central Park, will debut and two documentaries will arrive in June.