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IBM Seer 2010, Wimbledon in augmented reality on the iPhone

This year at the Wimbledon Championships, IBM will allow all tennis fans to "see through the walls" during the tournament and not to miss any decisive points. The company, in fact, has updated its mobile application "Seer", combining advanced reality and geo-localized videos transmitted in live streaming of the matches played on the various show courts. In this way, fans will be able to point their phone (iPhone 3GS or Android) on one of the show courts and, in practice, "see through" the wall by watching the meeting live on the phone.

Following in the footsteps of the success obtained in 2009, the new 2010 version transmits live streaming video not only of the meetings held on the show courts but also of other areas of interest, such as the Aorangi Terrace, and of the main Wimbledon systems based on the exact position of the 'user.

The application features geolocated visualization technology with augmented reality software that simultaneously performs the function of real-time guidance and interactive tournament map. The software offers geotagged information on the length of the queues and other Wimbledon facilities, as well as detailed data on the tournament website with over 90 points of interest ranging from the new shop to the ATM at the central field.

The iPhone application will offer fans from all over the world detailed scores, scoreboards, player biographies and many other news updated live from the tournament. This year the application also includes Radio Wimbledon, which allows fans to listen to the radio commentary directed by the Central and the Number One field, as well as receive updates on the remaining matches of the day.

Since 1990 IBM has been working with the All England Lawn Tennis Club to immediately send scores and statistical data collected worldwide, regularly updating radio and television broadcasters, media and tennis fans with the latest results and statistical data. Every year, a staff of about 40 people is employed to enter data and to analyze every hit played during the almost 600 matches played in the two weeks of the tournament. IBM immediately sends the collected data worldwide, regularly updating radio and television broadcasters, match officials, media and tennis fans located all over the world with the latest scores and statistical data. In addition, detailed analytical reports are available to players at the end of each match.

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(By Mauro Notarianni)