Gift vouchers, food orders on Instagram, fundraising, dedicated hashtags. These are some of the initiatives put in place by Facebook to help small and medium-sized enterprises
Facebook against the crisis takes sides by launching initiatives aimed at helping small and medium-sized enterprises. Those who suffer most from the consequences of the lockdown derived from COVID-19 pandemic. With many activities still closed, the transition to online business has become an emergency and the Menlo Park company has announced new initiatives to allow people to support and discover small Italian businesses.
Facebook against the crisis, the main initiatives
A hand to one of the sectors most attacked by this crisis aimed at catering. Facebook has created a function on the Instagram platform for ordering food, which can be purchased via the button Order food in the profiles of restaurants or ladesivo Food orders in stories and the person is then directed to the site of external partners (DeliverooisUberEatsfor Italy) who deal with payments and deliveries.
Then comes the function with which people will be able to reach Italy access merchant gift vouchers of their city participating in the initiative. Everything will be visible through the announcement Support local businesses that appears in thefeedof Facebook. Payment of gift certificates and giftsvoucherwill be done through partner sites.
Facebook against the SME crisis has thought of a fund collection tool allows you to start unfundraisingto support your business and ask for support from loyal customers. While as regards Instagramsar it is still easier for users to show their support to local businesses. How? Mentioning a company, using the sticker Buy at Km 0. All accounts followed by a person who uses the sticker will be added to a shared Instagram story, allowing people to see other companies that Instagram users support during this period.
Finally, Facebook Italia has decided to support the initiative The nearby shop, promoted by Youth Group of Confcommercio-Imprese for Italy. It is a platform that highlights all the small neighborhood businesses and their offer, sorting them by type, location and area and offering the buyer the possibility to easily contact them and have their home purchases delivered.