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Codec for Windows Media Player, sale

There is great turmoil and concern among those who support MPEG-4. In fact, Microsoft seems to have taken up the rifle to hunt the target market for the new implementation of the standard.

In recent days, in fact, Redmond for the first time has decided to set a price for the licensing of the Codec which is the basis of Windows Media Player in favor of all those who want to use it on non-Windows systems, presenting competitive and decidedly lower prices. low than those proposed by the consortium MPEG LA for the use of MPEG-4.

The move clearly aimed at conquering the market of audio and video systems, decoders, cameras and digital cameras, satellite receivers and even DVDs, a market hitherto dominated by MPEG which has the advantage of not being controlled by a single industrial reality .

The prospect that Microsoft, strengthened by its monopolistic power in computer operating systems, can enter as an elegant in the classic glassware, and also dominate this segment of the consumer market worries many producers, not only the owners of the various licenses that make up MPEG-4. but also some external observers who fear that after the initial consolidation, Microsoft may impose its pricing and technology law.

Microsoft replies pointing to the fact that the always positive competition and that the possibility of having a standard such as that underlying Windows Media Player that allows you to have the same quality as MPEG-4 with much smaller file sizes, cannot be considered a disadvantage for end users.

Recall that MPEG-4 behind QuickTime 6 and that Real Networks has also chosen the standard for streaming on the Internet. Many companies have already adopted MPEG-4 for digital recording on digital cameras and cameras. Only Microsoft has chosen not to use MPEG 4 for its Windows Media Player which is instead based on a proprietary codec, the one that, in fact, is now available on the market.