The Match group announced the news in the latest communication to its investors, without providing further details on how it will be implemented in the app
Video calls to Tinder will arrive by the end of 2020.Directly from within the app or site. Matchgroup, the head of Tinder, OkCupid, PlentyOfFish, Match.com and Hingein, communicated this in a letter to shareholders on May 5. The successful dating app, which has had the merit of transforming the entertainment system into a successswipe,wants to ride the wave of success achieved by video calls, which have become an integral part of our daily lives with the quarantine period for COVID-19.
How will video calls be made on Tinder?
How will video calls be placed on Tinder? Today the operation of the app is very simple as it is known: with oneswipethe profiles deemed interesting are filtered to the right and, in the case ofmatch, you can start conversing. Tinder will certainly not change this simplicity of use, but it will most likely provide users with the possibility to connect via video call after thematch.
From internal user surveys, Matchgroup found that 70% of Hinge are available at telephone or video meetings, while 94% of users of OkCupid they would like to continue the physical encounters in a virtual way (ie video call). All this in a context very favorable to the group, given thatthe use of apps and dating sites increased greatly during the lockdown.
Online dating driven by the lockdown
With the lockdown, Tinder has reached a new record of daily swipes, i.e. profiles browsed by users, especially those under the age of 30, in all geographic areas and on all apps and sites. The number of swipes of women under 30 increased by 37% compared to February. The number of messages sent on all the platforms of the group has also grown, in addition to Tinder, ok Cupid, Match.com and Hinge, with a + 27% rising to 35% for users under 30 years.
Tinder is working on a panic button to launch an SOS
In communication Matchgroup Shareholdersit does not specify when the new one will arrivevideo call functionality on Tinder, but it is clearly stated that users want it and the company wants to give it to them: We don't know how long this pandemic will last. But we can't wait for our singles to meet the person they've been exchanging messages and videos with over the past two months. Also because Matchgroup knows very well that if two users cannot see each other on their Indono, they will do so on some other company's app.