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Xerox, new strategy for the Italian market

With a view to further strengthening its position on the office products market, Xerox announces the birth of the new Office division which will distribute through the indirect channel a complete range of color and monochrome network printers, innovative multifunction devices and productivity-oriented solutions. .

Office's new distribution strategy is based on indirect channels: certified, non-certified IT channels and dealers will purchase Office products exclusively from local and European distributors, thus obtaining faster access to a wider range of products and a greater number of purchase points, with a simpler order management and at the same time releasing Xerox from all the activities that follow the acceptance of an end customer's order such as, for example, multiple shipments, invoicing, etc.

Head of Xerox Office Italy has been appointed Massimo Olivieri, who reports directly to Rod Rodericks, Vice President and General Manager of Xerox Office Europe, and to Philippe Martinez, CEO of Xerox Italy.

?With the birth of Office, Xerox – reads a statement – will also offer Xerox Channel partners new opportunities for turnover and profit in a market – that of growing digital color printers and multifunction printers for offices. The global office systems market is valued at $ 54 billion, and Xerox has competitive advantages in all growing segments such as color, multifunction units, services and value-added solutions. "