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Google Play and App Store, what a quarter! The more you stay at home, the more you download apps

One of the few markets that can mark a "+" these days is that of apps: the more you stay at home, the more people spend time on smartphones and tablets. It is certainly not new today, given that the institutions have intervened for some time to take measures and measures to prevent the network from collapsing (see the case of the European Union which asked to lower the bitrate and the quality of video services- streaming).

IS' Annie app to take stock of the situation on the first quarter just ended, trying to photograph a market that in these first months of the year has changed profoundly due to exogenous causes. And then you immediately see how the time spent on apps has grown all over the world: + 20% in Q1 2020 compared to the same period last year.

THE FIRST QUARTER IN BRIEF

  • time spent on apps around the world: + 20%
  • time spent on apps in China: + 30%
  • time spent on apps (non-game) in Italy: + 30%
  • app downloads worldwide: + 15% compared to Q4 2019 (31 billion)
  • worldwide app purchase spend: $ 23.4 billion, the best quarter ever

APP (GAMES AND NON GAMES)

  • download on Google Play: + 5% on an annual basis (22.5 billion)
  • download on the App Store: + 15% on an annual basis (9 billion)
  • downloads in Italy: + 15% compared to the previous quarter
  • games, tools and entertainment are the categories to which the most downloaded apps on Google Play belong, but the games have contributed most to the growth, together with the apps on health (+ 40% compared to Q4 2019), education (+ 35%) and business (+ 30%)
  • games, photos / videos and entertainment instead drive growth on the App Store. Excellent results not only for games, but also for education (+ 40% on a quarterly basis), business (+ 35%) and fitness (+ 30%)
  • spending on the App Store grew 5% over last year ($ 15 billion) – 35% from non-games apps
    • USA and China are the two main markets for spending
    • games, entertainment and photo / video are the main categories by expense
  • spending on Google Play grew 5% over last year ($ 8.3 billion) – 15% from non-games apps
    • USA, Japan and South Korea are the three main markets for spending
    • games, social apps, and entertainment are the main categories by expense
  • TikTok is (remains, given the February data) the most downloaded app in the world. WhatsApp tops Facebook in second place
  • Tinder is the most profitable app in the world. YouTube ranks second
  • Facebook is the app with multiple monthly active users and surpasses WhatsApp
  • Disney + in a few days it entered the charts with 5 million downloads

GAMES APP

  • download games in march: + 30% compared to Q4 2019
  • download games on google play: + 25% on an annual basis (10 billion)
    • 45% of downloads are games
    • India and Brazil are the two main markets
    • puzzle, simulation and action are the main categories for growth
  • download games on the App Store: + 25% on an annual basis (3 billion)
    • 35% of downloads are games
    • China and the USA are the two main markets
    • arcade, action and simulation are the main categories for growth
  • expenditure: + 5% compared to Q4 2019
    • games account for 65% on iOS
      • China is the country that has contributed the most to spending (+ 80% in February compared to 2019)
      • role-playing, action and strategy games are the categories that have contributed the most to spending
    • games account for 85% of Android
      • USA, Japan and South Korea are the countries that have contributed most to spending
      • role-playing and strategy games are the categories that have contributed the most to spending
  • Brain Out is the most downloaded game in Q1 2020 (+6 positions)
  • Game For Peace is the most profitable one
  • PUBG Mobile is the title with the most monthly active users

Credits opening image: Pixabay