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Boxes and bags of Apple products are made from sustainable forests

Collaboration with the Conservation Fund to protect and create sustainable forests is beginning to show good results for both Apple and the state of North Carolina. Apple's Vice President Environmental Initiatives Lisa Jackson shared an article in the Triangle Business Journal on Twitter in which Jena Thompson Meredith, vice president of business partnerships at the Conservation Fund, explains that Apple's purchase of forest land in North Carolina and in Maine it allowed to protect 36,000 acres of sustainable forest areas. In these areas the wood harvesting operations are controlled and immediately followed by the sowing of new plants, a sustainable management carried out by Cupertino which according to research has allowed the multinational to obtain in this way about 30% of its fiber requirements to create boxes, bags and other materials for fiscal year 2015.

Monitoring, preparation, harvesting and planting work employed more than 30 people in Brunswick Forest. The goal was also to protect the North Carolina Green Swamp Preserve which is home to six rare species, including the "Venus Flytrap" (a carnivorous plant belonging to the Droseraceae family). On 300 of the 3,600 acres that Apple bought in North Carolina, the Conservation Fund planted another 185,000 trees; 40 acres include native marsh pine and other conifers home to a rare butterfly.

Among Apple's environmental commitments, there is also that of reducing the use of paper. New ways have been found to create smaller packages, developing technologies that allow to optimize paper consumption and, whenever possible, give priority to recycled paper. When not possible to use virgin paper, suppliers asked to source from sustainably managed forests or controlled timber sources.

If managed properly, the protection and creation of sustainable forests allows you to obtain abundant resources for a very long time. In collaboration with the Conservation Fund, Apple is protecting over 14,500 hectares of forest in the eastern United States and harvesting more than 13,000 tons of wood sustainably. In China, then, an ambitious project has been launched together with the WWF which plans to manage up to 400,000 hectares of forests responsibly by 2020.