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Farewell to the face of the iPhone

Farewell to the face of the iPhone – Macitynet.it logomacitynet1200wide 1

The face of the iPhone leaves Apple. The farewell to Bob Borchers, known for having lent his face and voice for the description of the functions of Cupertino's phone in some Internet videos, is mentioned today in the Wall Street Journal.

Borchers, 43 years old at Apple since 2004, was not only a speaker for illustrative films thanks to which he became very well known but also an Apple executive. He was in charge of worldwide iPhone marketing and also dealt with iPod touch. According to some statements released to the American media, the opportunity offered by Opus was one not to think about. "I will try to investigate those areas that are not yet crowded with the mobile sector," said Borchers, who confirms in this way that he wants to capitalize on his experience with Apple.

Before Apple, the former Apple manager had been involved with Nokia and then with Nike.

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