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Smartphone shipments, the biggest drop ever in February worldwide

In February 2020, global smartphone shipments dropped by an estimated 38%, the largest drop ever in global shipments.

Linda Sui, director of Strategy Analytics, reports: "Global smartphone shipments have fallen 38% year on year, going from 99.2 million units in February 2019, to 61.8 million units in February 2020". "The demand for smartphones collapsed in Asia last month due to the epidemic from Covid-19, an element that has dragged shipments all over the world. Some Asian factories have not been able to produce smartphones, while many consumers have been unable or unwilling to visit retail stores and buy new devices. "

Neil Mawston, executive director of Strategy Analytics, further explains: “February 2020 marks the biggest drop ever in the history of the global smartphone market. The demand and supply of smartphones precipitated in China, has collapsed in Asia and slowed down in the rest of the world. a period that the smartphone industry will only want to forget. "

Smartphone shipments, the biggest drop worldwide ever in February

iwen Wu, Senior Analyst at Strategy Analytics, reports again: “Despite timid signs of recovery in China, we expect smartphone shipments to remain weak throughout March 2020. Coronavirus fear has spread to Europe, North America and elsewhere, and hundreds of millions of affluent consumers are in isolation, and cannot or do not want to buy new devices. The smartphone industry has to work harder than ever to boost sales in the coming weeks, with flash sales online or by providing generous discounts with bundles of interesting products such as smartwatches. "

In mid-February Apple had already made it known that it believed it could not respect the guidance supplied for the quarter of March, mainly for various reasons: limitations in supplies for the closure of some production plants, slower than expected recovery of production activity and repercussions on product demand.

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