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Tim restructures and lowers iPhone rates

marzo 19, 2020

Tim restructures and reduces iPhone rates. The Italian mobile operator has put on line, in fact, new tables with costs different from the previous ones.

In the commercial proposal called 2.0, iPhone starter (which had a price of 30 euros) now costs 15 euros (including 1 GB of data, phone calls and SMS on consumption), iPhone Tuttocompreso 250 (which cost 50 euros) becomes Tuttocompreso 35 and drops from 250 to 200 minutes included; iPhone 600 is now called "Tuttocompreso 60" and goes from 80 to 60 euros, iPhone 900 (now Tuttocompreso 90) changes price from 110 to 90 euros and earns 100 minutes (1000 instead of 900). iPhone Unlimited (now all inclusive Unlimited) goes from 200 euros to 180 euros but no longer has 100 minutes of roaming included

The iPhone Starter Exclusive (cost 20 euros) reserved for customers who previously had a different Tuttocompreso and the iPhone Oversize (which had 5 GB of data included but cost on consumption for calls and SMS) disappear. Other details specified with an asterisk include the fact that minutes included towards operator Three are 200 for Tuttcompreso 60 for Tuttocompreso 90 and 500 for Tuttcompreso Unlimited.

Another relevant detail is the fact that SMS (as clarified in the table below) are no longer included in the price. To use the service, you must buy an ad hoc service card. With 5 euros a month you have 200 SMS, with 10 euros you have 600 (of which 200 towards Three).

Finally, it should be noted that in the context of the restructuring of the tariffs, the clause according to which once the GB included was exceeded, another GB was available at a flat rate of 10 euros. (The article continues after the image)

On balance, then, are the rates cheaper or not? The answer is not simple because there is no single answer. For those who use bundled SMS and aim for a rate with many minutes included, little or even nothing changes. For those who use little SMS and want to spend as little as possible there are savings opportunities compared to the previous rates, as can be guessed by doing some account.

To benefit most are those who want to access iPhone services without committing too much money in fees. Previously, you had to spend 30 euros a month, now just 15 is enough. The "first price" also drops substantially for an offer with a bundle of minutes. Before it took 50 euros, now it only takes 35. The 30% drop in the price is "paid" for with 20% less minutes of voice calls and with the disappearance of 100 SMS (previously included). If you want you can add 5 euros to get 200 SMS with a services card, but at this point, despite having 100% more SMS, the savings are reduced to 20%.

The 60 euro tariff offers more or less the same services as the previous 80 euro tariff. The 200 SMS included are recovered with the 5 euros of the services card. Depending on whether you choose to buy SMS or not, savings of 18% or 25%.

Moving from the iPhone 900 to the Tuttocompreso 90 the less savings. It ranges from 18% (if you do not take SMS) to nothing if you want to recover all the 900 SMS that had the previous rate, you must in fact buy two 10-euro service cards (600 SMS each). At that point you will have 1200 SMS (+ 33%) but you will not pay anything less, although it is true that the rate includes 11% more minutes of voice calls.

In the light of the new tariffs, Unlimited changes very little, in some aspects it is even less convenient. It costs 180 euros instead of 200 euros (-10%) but loses all 1500 SMS and 100 minutes in European roaming. In fact, to recover the SMS of the previous rate (which was 1500) you have to spend 210 euros. At that point you will have 1800 SMS but you will not have recovered the 100 minutes in roaming.

Beyond the percentage accounts and balances to be engaged with SMS, the most important aspect to be underlined strategically; Tim with the new tariffs changes the scenario by reducing the entry price in the iPhone world and in our opinion it is not an aspect to be overlooked n in relation to the deteriorated economic climate n, above all, in relation to the global context in which the iPhone.

Macity claimed from the outset that the many reviled "very high rates" for the iPhone in Italy were not really such in the strict sense and had shown it with tables which clearly showed that the daily cost of ownership of the iPhone, for the same amount of services, it was not much different from that required by the vast majority of customers from other countries comparable to ours (which are not the US, the UK, Hong Kong). The real limit of the Italian tariffs, both of Vodafone and of Tim, has always been the lack of an opportunity to purchase iPhones without being obliged to simultaneously buy a subscription with many minutes and many SMS, thus paying a high annual fee. With the Tuttocompreso 35 Tim and with the new Tuttocompreso 60 without SMS, he closes this hole. Not surprisingly, this happens in the vicinity of the very likely announcement of a new iPhone model …

Thanks for the contribution to Alessandro and Roberto Spatola.