Apple slides into the Greenpeace ranking dedicated to eco-friendly electronics and IT: from the brilliant fourth place recorded last year Cupertino loses two positions and is placed in sixth position. In the new report entitled Guide to Greener Electronics, Greenpeace praises the Apple multinational that after being harshly attacked by the environmental organization for the lack of commitment to the environment, this success several years ago, has turned the situation upside down, taking on even a role in a few years of leadership among the multinationals in the sector.
In particular Casey Harrel, IT analyst of Greenpeace underlines the example of Apple in the supply and production chain and also for the use of renewable energy. On several occasions Apple has stated that by the end of this year the mega computing center in Maiden in North Carolina will operate completely with renewable energy, while the new mega Campus that will be built in Cupertino will mainly operate with solar panels and natural gas.
In practice, according to Greenpeace, Apple has not worsened its environmental policy: the score obtained in the report by Cupertino identical to that of last year. Over the past year for other companies they have done better and better than Apple, also in terms of external transparency on the matter. Among the negative factors that penalized Apple in the latest report, Greenpeace reports the growing success of iPhones and iPads that imply a higher energy footprint in the distribution chain with each new launch, even if Apple is doing its best to resolve this too problem.
Secondly, the company's decision to limit external communications on the matter weighs on the demotion of two positions by Apple. In particular, Greenpeace did not appreciate the absence of precise measurements by Cupertino on the life cycles of products, on policies in support of renewable energies and also on the emission of greenhouse gases. The first place in the Greenpeace ranking was awarded to the new entry Wipro, a company based in India specialized in IT services and equipped with a small hardware section. In second place we find HP, in third Nokia followed in turn followed by Acer, Dell and in sixth place Apple. Among the world brands whose absence stands out in the ranking are Asus and MSI.