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iPhone in movies: Apple's unwritten rule (Universal Spoiler)

By Giacomo Martiradonna Wednesday 26 February 2020

This post high risk spoiler. DO NOT read it if you don't want to spoil the cinematic experience between now and the next 100 years. You have been warned.

In an interview with Vanity Fair, the popular director Rian Johnson (that of "Dinner with a Crime") told an interesting background on the apple. In practice, the bad guys in Apple movies never give the privilege to use iPhone and Mac.

Product Placement on Apple TV +: a giant commercial for Mac and iPhone

Product Placement on Apple TV +: a giant commercial for Mac and iPhone

In the TV series of Apple TV + we see continuously Mac, iPhone and iPad. It's called Product Placement, and a "light" way of getting publicity.

We know that when it comes to Product Placement in theaters, Apple is second to none. Now for a detail comes out that we had never noticed before but that actually arouses curiosity. Only the good ones handle Mac, iPhone and iPad; to the bad guys, if anything, leave Samsung. Johnson explains:

Another nice thing, but I don't know if I should say it or not … Not because it's licentious or who knows, but because it could fool me with the next mystery I'm writing, but that's okay, I'll say the same. very interesting.

Apple … they let us use iPhones in movies but – and this is fundamental if you watch a yellow film – the bad guys can't use an iPhone in front of the cameras. So every single producer who puts a villain in disguise in the film will now want to kill me. "

And on the other hand, no real surprise on this front. In the Cupertino trademarks and copyright contract, explicitly reported that Apple products can only be shown "in the best possible light, in a way or context that reflects Apple's products and brand in favorable terms."

So now you know the secret. If at the beginning of the film an apparent villain has an Apple Watch on his wrist, not really bad; and if the voucher calls with Samsung … likely plot twist coming soon.