It could be the blow of the moment, if it went through. Apple in the race, according to rumors that leak from the usually reserved banking circles, to replace the Research in Motion Blackberry in the pockets of tens and tens of thousands of executives of the giant HSBC, the London bank with 315 thousand employees worldwide, a $ 87 billion in revenue and a tradition of development in markets around the world.
According to rumors, the number of Blackberries to be replaced would be about 200 thousand devices, to be precise. And the choice of HSBC would safely have a flywheel effect on the business market, consecrating Apple and its iPhone as a perfectly plausible object for the mobile workforce of thousands of companies.
Mobile phones, cheaper from the business point of view of expenses, are usually replaced more frequently than PCs (almost none of the large corporate groups have, for example, modern PCs equipped with the unfortunate version of Windows Vista) and only now is the opportunity to use them as real "mini-PCs" for work purposes starting to emerge.
If the strength of the Blackberry so far has been that of e-mail, which also iPhone and Symbian, Palm and Windows Mobile phones are able to do in a more than satisfactory way, now a different season opens. A season in which Apple can play the important card of third-party applications distributed in a simple way, centrally administered and able to bring added value to the use of mobile phones.
In these very consumer weeks, in fact, the more "corporate" aspect of the iPhone has gone into the background, which allows not only to develop advanced applications to monitor the business internally and easily and intervene when necessary (in addition to simple mail electronics) but also the "closed" administration and distribution mechanisms for Aziandali telephones only. Particularity that Steve Jobs wanted to see well rooted in the iPhone software to allow the growth of opportunities also in the business environment.
Furthermore, last observation, in recent months Apple has been gaining a growing and solid reputation for the Mac in the company (safer, cheaper to manage, easier to use). The large-scale entry of iPhones would bring a further injection of visibility that would probably reflect on the overall sales of the Cupertino house products in the various business sectors.