Here is our report on the Steve Jobs presentation.
Our correspondents are waiting for the start of the keynote, in the room there is a poster with I (Apple – red apple) NY. LCD monitors ready for the demos
The opening images resume the audience that has just sat in the room … or is still doing it … the transmission via ADSL is excellent thanks to the direct connection we have with Nextra (we travel at 400 kbits per second) while some problems due to filters set for the G8 could be for those who surf with Interbusiness.
Among the crowd, we recognized our correspondents in the midst of the large number of digital cameras and camcorders
(the notes from our correspondents connected with Airport from inside the room are in blue)
The room is packed with journalists in an uncomfortable position, the apple of i love new york, the background music and the beach boys stands out on the screen; tantissi, the VIPs; lots of people waiting outside; on stage a G4 with apple 17 TFT screen; ten moinitors 15 on one side of the stage; in front of us Cohen of Mac Gamers with the X carved on the head; many Apple managers are prowling: Anderson; Schiller; Rubinstein; Adobe Chitzen
3pm Steve Jobs enters the classic black T-shirt and jeans …
He starts talking about the Apple Stores: 4 new stores will open in August including those in Boston and Chicago, 25 new stores within the year. The movie already seen on the Apple website with Jobs is showing on the big screen with Jobs presenting the standard features of the new Apple stores with all areas and products that articulate the exhibition space.
Now there is talk of MacOS X and Jobs asks the crowd how many of those present already use the system obtaining a positive response: but the good news comes from the developers: there are already 1000 applications already ready, Jobs presents what is a surprise 10 great applications that run on MacOS X: TEN on TEN
The first is Microsoft Office. In particular Excel is defined as the best version of Excel ever released on any platform. In reality, says Microsoft, MacOS X is not only Aqua but much, much more …
The second of the series is Adobe which presents a new era for publishing: Network Publishing and Apple with MacOS X offers an important possibility for Adobe and its customers to expand their business. The increase in performance with MacOS X is truly remarkable and the first application to be demonstrated is Illustrator for MacOS X. One of the new features is the ability to create slices of vector images to be able to insert them into a website, a bit like programs like Photoshop already do.
The third surprise entry is that of Quark which presents a future vision of Xpress showing how MacWorld magazine is composed with its own application: Quark says that its application is entering the beta phase for X.Cin the pages of MacWorld Quark shows how easy it will be to build tables within Xpress and how easy it will be to manage images within them. Also interesting is the possibility of executing a "print to web" command that can prepare pages directly for publication. on the Internet.
Filemakere then follows the important news of a Virtual PC test drive for MacOS X! In practice you can have both MacOS X and the various versions of Windows with concurrent processes. The application shown is Autocad with a blueprint of a complicated design of a car and its rendering. You can try Virtual PC for a test drive directly from the Connectix site.
Then impressed the demonstration of ViaVoice (unfortunately only in English) that responds to the voice of IBM technicians with an absolutely natural speaking speed. The program will be available "later this year".
We move on to the demonstration of a "charred" warcraft game (the speaker is a fatal boredom), better the following demonstration, again in the field of games, of Aspyre with sports simulations such as the game of Skateboarding.
Richard Kerris, former president of Alias ??Wavefront makes his appearance on stage, still presenting the application that he has helped bring to Mac: Maya …
Jobs now announces MacOS X 10.1 which responds to user requests: more performance, in the resizing and response of the finder. DVD Playback, burning, support for digital cameras, USB plug and play printing for USB, basic SMB client capable of to access any Windows server (this makes DAVE almost useless)
Jobs' demonstration of opening windows and applications is almost instantaneous with a single jump in the dock. The Finder speed demonstration is equally impressive with the very fast resizing of windows. Icons appear on the top right menu. which allow you to adjust the volume and manage airport among other things.
The demonstration of the DVD Player with Toy Story2 starts. with a small catch, the application quit by itself without "nailing" the computer, Steve relaunches the Player that starts without problems.
Some interesting changes also on iTunes and disc burner that finally works also on X.
Mac OS X will be available for free download in September.
Steve Jobs then presents the classic 2 × 2 grid from where the cube disappeared. He again presents iBooks and Titanium with the words of some articles that appeared in the US press.
Then we move on to the desktop3 new models of iMac DA 500, 600 AND 700 MHZ starting from $ 999. The 700 and 60 GB model will be available from August, the colors will be the classic Snow, Indigo and Graphite.
So no new iMac with LCD.
Now we move on to the G4: 3 new QuickSilver models with the aesthetics similar to that previewed on many sites. The 733 mhz model becomes the basic model. The other models are 867 and double 800 with the new case and all features of the old models. The most powerful has an 80GB hard disk and a dual Display, the superdrive will also be available on the intermediate model.
The basic model will cost $ 1,700.
A series of benchmarks are then compared to an 867 Mhz G4 and a 1.7 Ghz Pentium IV which obviously show the superiority of Apple machines.
The demonstration continues with a learned intervention by Jon Rubinstein on the reasons for the superior performance of the G4 compared to competitive processors such as Pentium 4, Itanium and Ultrasparc III, thanks to the intrinsic efficiency of the architecture.
The two lower power models are available immediately while the biprocessor will be available from August. Then follows the classic video with the enthusiastic opinions of professional G4 users both on the CPUs and on the new LCD monitors already on the market for some time.
Steve Jobs resumes the demonstration of the digital camera (first thrown on the floor because it is not working) with MacOS showing how easy it is to automatically manage the downloading of photographs and their integration within the system.
The last topic is iDVD … Steve Jobs shows the impact that DVD technology has had on the market and the importance of easy-to-use software for producing DVD video on your own.
The absolute novelty is iDVD2 that brings applications to new capabilities: moving menus, musical backgrounds, background encoding, and the possibility of managing different compression levels. It will arrive in September with the new version of Mac OS X and it will only work with Mac OS X.
Jobs is produced in a long demonstration of the new capabilities of the software which becomes much more malleable and able to manage menus and backgrounds in motion with musical columns in the background.
Apple's mission is not only to its users to do things faster but also to create new ways of creating.