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Apple does not control

Apple, at the moment, would not be able to use the domain name "". Here is the result of a quick research carried out on the Internet to verify which spaces would have in our country Cupertino to launch on the Internet a site with the supposed name of the new tablet. has not been registered by MarkMonitor, the company traditionally used by Apple to manage its domains, but by Aruba on behalf of OpenDomus of which little is known except that it should be a community for open source home automation, but which has set up in the corresponding domain by a sign that promises "a new community soon online" then changed during the day of December 26, shortly after the publication of the article you are reading, in "A new project is being born, soon on line ".

The domain was acquired on October 26, 2009, much later than the dates on which (presumably) Apple registered some domains such as,,, which are all under control of MarkMonitor and, therefore, presumably in the possession of Apple.

Italy is not the only country of primary commercial importance for Apple to have a different "registrant" for the iSlate domain name; even in Germany Cupertino would not be able, at the present state of affairs, to place its own site on, registered by a certain Innovative Dynamics GmbH and not available.

All this certainly would not prevent Apple from moving on to the registration of its domain using various tools, including the possession of a registered trademark for example. in the past, companies that owned the name of a product legally certified through common tools (such as the trademark office for example) managed to obtain the transfer of the domain name from a judge even if it had been previously registered by another company that had no service related to that name or that had no registered name associated with it. It was thus, for example, with the domain name that it was sold by a judge in England, this despite the fact that the name had been registered before the launch of the iTunes application. In other cases, such as for, Apple decided instead to pay (one million dollars) because the domain name was actually connected to a business launched years earlier even if at the time Cupertino launched iPhone, the site did not he was more active because the first registrant's business was not going well.

The possibility for Apple to exploit the registration of the iSlate brand to force the companies that control the iSlate name to sell it seems to be there. According to TechCrunch there are concrete indications of an undercover registration in both Europe and the US.

In the case of the Old Continent, the registration would have taken place through a law firm (Edwards Angell Palmer & Dodge) which registered the Macbook brand throughout Europe. The owner of the iSlate brand would be a company called Slate Computing that does not exist on the Internet but that deals with a business completely identical to that which Apple deals with and that has a full-bodied list of interests, certainly much more substantial than what could imagine for a company that does not even have on site. In addition, the iSlate brand has Trinidad & Tobago as the priority nation, the same country that Apple uses as a priority for a good part of its registered trademarks in Europe. Slate Computing itself would have registered the iSlate trademark in the USA.

The conclusion reached by TechCrunch that Apple actually owns the iSlate brand, albeit through a ghost company, and that it has ordered the registration of the iSlate domain name in various countries of the world. Not too curiously, Apple's interest in the name "iSlate" would have materialized a couple of years ago when domain and trademark registrations started; according to what is learned from some Apple sites, they would have been working on the tablet for a couple of years during which Jobs would have quashed a series of projects and ideas before arriving at the definition of the device, which would have happened only a few months ago.

Ultimately it seems quite likely that if as someone practically believes, the name of the new tablet will be iSlate, Apple should not make too much effort to be resigned to the domain names it still does not control, like the Italian one. In the event that it is not possible to obtain the transfer of ownership through a friendly negotiation or a legal action, you certainly do not lack "the silver of few" to convince the owners of the domain to a transaction.