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Apple, Scott Forstall and John Browett revolution outside the company

febrero 15, 2020


Apple revolution, goodbye to Scott Forstall and John Browett: iOS 7 is underway

Big news is coming to Apple.

After the presentation of iPad 4 and iPad Mini, the company's actions have started to decline, as have the satisfaction of shareholders and users with the company.

The first management measures are taken to attempt to resolve the problems at Apple. Let's see what happened to Cupertino in the last hours.

As Hurricane Sandy rages threateningly over New York, also forcing the closure of all the Apple Stores, another storm has hit the last few hours onCupertino and on Apple.

What is it about? Of a sudden executive reorganizationWithout precedents:Scott Forstall, Senior Vice President of iOS, eJohn Browett, recently head of Apple's retail sector, will definitively abandonApple shortly.

The news was made official directly by Apple, which released a press release on the matter and sent an email to all employees to inform them of the news.

Here is the translated email sent by Tim Cook to his employees.

Apple today announced executive changes that will encourage even closer collaboration between hardware, software and services offered by our team. As part of these changes, Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will have more responsibilities in their roles. Apple also announced that Scott Forstall will leave the company next year and will be working as a consultant to CEO Tim Cook in the meantime.

We are in one of the most prolific periods of innovation and new products in Apple's history, said Tim Cook, Apple CEO. The incredible products that we presented in September and October iPhone 5, iOS 6, iPad mini, fourth generation iPad, iMac, MacBook Pro, iPod Touch, iPod nano and many of our applications are the result of our continued attention to the close integration of world-class hardware, software and services.

Jon Ive will take the lead and direction of Human Interface (HI) throughout the company, in addition to his role as leader of the Industrial Design department. Its aesthetic taste has been the driving force behind the look and feel of Apple products for more than a decade.Eddy Cue will assume responsibility for Siri and Maps, so as to integrate all the online services into a single group. His team has contributed to important successes, such as the iTunes Store, App Store, iBookStore and iCloud. This team has an excellent track record in its favor and will strengthen Apple's online services to meet and exceed our customers' expectations.

Craig Federighi will lead the iOS and OS X teams. Apple has developed the most advanced mobile and desktop operating systems, and this move unites the two teams to make it even easier to deliver the best technology and best innovations for the user experience on both platforms.

Bob Mansfield leads a new team, Technologies, which combines all Apple's wireless teams into one team, thus promoting innovation in this sector to an even higher level. The semiconductor engineers will also be part of this team, of which we have ambition plans for the future.

In addition, John Browett leaves Apple. The search for a new boss for the ongoing retail department and in the meantime, the team will be led directly by Tim Cook. Apple's retail organization has an incredibly strong network, assisted by strong regional leaders who will continue their hard work over the past 10 years, to revolutionize retail outlets with exclusive and innovative customer services.

But what are the reasons for this decision by management? What will happen to Apple in the future?

The reasons for Cook's choice are not very clear, although, at least orer regardingJohn Browett, he was expected to move away for some time: the manager had in fact stained himself with having badly managed the working hours in the Apple Stores and having unjustly requested the dismissal of a large portion of the workforce.

If at least some assumptions can be made for Browett, the situation is different for Forstall, who apparently did nothing wrong to receive this punishment from the company.

The most malicious, however, say that Forstall's departure is due to his poor results obtained with Siri and Maps internationally. Siri, a year after launch, still presents some problems, while the Maps application has been heavily criticized by users and experts in the sector.

The real reasons for this choice of Cook will probably never be revealed, but the situation at the moment in Apple this.

We will see what will happen in the future and how the Apple management intends to move to fill the place left empty on these two armchairs.

There are several hypotheses made onScott Forstall, but as he himself recently admitted upFortune, the problem of Apple and iOS is me, it is understood that it was precisely his lack of courage to innovateiOSthe trigger for this revolution.

What do you think about it? Do you have any hypotheses besides those already proposed?

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