The discounts that cell phone operators will offer to those who buy iPhones will be greater than expected, at least that which claims Andy Hargreaves, of Pacific Crest Securities. Hargreaves expresses his views in an interview with MarketWatch that publishes an article in which he tries to take stock, just from the point of view of market observers, on what could arise from this evening's event.
The Pacific Crest Securities analyst says he had precise directions from Apple's 'key partners' in this regard. Cupertino would have given free hand to telephony operators regarding discounts to customers and operators will take advantage of this opportunity to create very attractive offers. In return, the general costs of the rent could increase, probably to create profit conditions in the face of a system of facilitated entry in terms of hardware purchase, but this will not result in greater coldness on the part of customers thanks to the reduced hardware cost. 'Consumers – says Heargraves – will react positively to this scenario and buy more iPhones than we expected'
According to Shaw Wu of American Technology Research, Apple's goal will be to significantly increase sales volumes, taking advantage of the help of network managers.
The sale price, before the subsidy, should not be higher than that of the current models: $ 399 for the entry level version or 499 for the top version. Wu also believes that Edge versions will remain on the market at reduced costs of $ 50 or $ 100.
Recall that some analysts believe that the subsidized version of the iPhone could instead cost considerably less. According to some, even $ 99 or 99 '; according to someone else, the phone could even be free with particularly onerous monthly contracts.
The Financial Times, a prestigious financial newspaper usually quite knowledgeable as to what Apple is, confirms the rumors by drawing on the same mobile operators and also provides its readers with the hypothetical figure of the discount: $ 200. If the subsidy level is confirmed, the iPhone in the US could drop below $ 200 for end customers, perhaps even a lot if the Edge model currently on the market is kept on the list.
According to the Financial Times, which probably continues to cite its sources, Apple would have succumbed to the pressures that came from various parts, including those of its sales team that must have realized that the previous policy, which tended to maintain a close control over the final price of the phone and the exclusivity of one operator per country would not have given the iPhone the strength it could have on the market. On the other hand, Apple would also have withdrawn from the request to have a percentage from the management of customer subscriptions, a serious problem in the stipulation of contracts that would have certainly prevented Apple from signing all the agreements announced during the last month.
The operators for their part, strong in the fact that they will not have to pass a percentage on contracts to Apple, says the Financial Times, would be eager to have iPhone available for the return it could produce on online advertising seen on the mobile phone. The Financial Times does not say how this advertisement will be distributed, but it is probable that the journalist is simply referring to a global phenomenon that the iPhone could accelerate, that of the use of the mobile Internet.