Juniper Research confirms that Apple is the world leader in terms of total smartphone transactions. The number of Android devices around the world higher than those with iOS and it may therefore surprise that 52% of smartphone transactions take place from Apple devices, also taking into account that payment solutions are offered by Samsung, Google and others with names such as Garmin Pay, Huawei Pay and Xiaomi Pay. According to Juniper analyst Susannah Hampton the reason for Apple's success "the unified ecosystem", suggesting that competitors do more to get to new countries. The analyst also believes that payments from smartphones will outshine those from contactless cards in the coming years.
The site äpplemust highlights that Apple Pay is only the tip of the iceberg of the Apple offer. La Casa di Cupertino intends to introduce Apple Card in new markets, a complementary payment service with Apple Pay, with lower interest rates when you are late to pay what you spend and the possibility of getting "Daily Cash" every time you spend, another element that should allow the transitions from smartphones to grow.
Apple continues to work to get mobile payments to high territories with functions to pay for public transport in various parts of the world using the iPhone or Apple Watch with or without "Quick Card" mode (the possibility of validating without Face ID, Touch ID or code). Apple wants to push the iPhone further by allowing the use of the device as a car key, driving license and identification document. The iPhone, in a nutshell, could one day completely replace the wallet.
The Apple Watch is also part of this Apple goal: usable to prove identity, take a flight, book a ticket and pay. When everything is possible, we could not only leave the wallet at home but also the phone itself. This awareness will allow people to take advantage of devices to do many more things now, making payments from smartphones and / smartwatches even more familiar, an "engine" of innovation that will contribute to digital transformation, particularly in retail and smart cities, enabling a new relationship between cities and public services.