T-Mobile, iPhone users hens with golden eggs – Macitynet.it
T-Mobile confirms: around 100,000 iPhones have been sold to date and phone users are the most passionate mobile Internet users.
The figure, which Macity had already accounted for last Monday in the first weekly edition of our site after having had an interview with Frankfurter Allgemeine. by the administrator of T-Mobile, Rene Obermann, was reiterated during the presentation of the annual results of the group held in Cologne. During the event, other interesting figures were provided that mark a trend that appears very appetizing for T-Mobile; in particular, those who have an iPhone use it much more frequently to go on the Internet than owners of other phones do.
In particular Oberman has announced that the frequency of use of the Internet in mobility by iPhone customers is 30 times higher than the average. Another interesting aspect iPhone customers spend more; 33% of them opted for the more expensive monthly rate, bringing 70 million euros into the T-Mobile cash points every month.
In the face of all this, it is possible to understand the reasons for the discount applied by T-Mobile to those who buy the most expensive contracts. By reducing the price of the phone by 300 euros, you get a customer who 'produces' a lot in terms of turnover and who remains tied for 24 months.