Why did NBC Universal grant its video series to Microsoft for its Zune and not to Apple? The answer to this question seems to emerge in the last few hours: according to the New York Times, in fact, it seems that Redmond has accepted the conditions imposed by NBC, which had decreed the divorce between the American study and the Apple.
As known, the first condition set by the Network to stay with Apple was the possibility of selling the single episodes at different prices, and not at a fixed price ($ 1.99) as imposed by Apple; the second and most important was precisely the creation of a sort of anti-piracy filter, which averted the danger that pirated versions of the NBC series would start circulating among users.
Microsoft seems to have accepted both conditions: Redmond will take care to absorb the price difference between the series in order to still sell them for $ 1.99 and, above all, the Zune will begin to integrate a system (today still under development) for the recognition of pirated transmissions on which copyrights are burdened; a system similar to that used by Google on YouTube. In this way, those who own a Zune could find themselves with the surprise of not being able to play some videos of "dubious" origin.
If on the one hand the initiative welcomes the positive opinions of those who want to protect their copyright, on the other hand the filter, if not well managed, could prove to be a big handicap, given that there is the risk not only of blocking the "pirate" market itself, but also legitimate products or ripped from personal DVDs or non-digitally branded content.
In parallel, Microsoft could pay heavily for the choice to block pirated videos. Although this practice is not justifiable in any way, it is completely clear that between a player who agnostic in this area or which, if nothing else, makes it difficult but not entirely impossible, upload pirated videos (such as iPod) and one that completely prevents this option, the end customer will always choose the second. And this even if maybe you don't have any intention or passion for pirated video. Already today, Zune, in short, not at the top of the choice when it comes to hardware for multimedia content and tomorrow it could go even lower.
For its part, it avoided any comment, limiting itself to confirming that it understood the position of content providers on piracy as a victim of this phenomenon.
Among the partners with whom NBC would be discussing the matter there would also be SanDisk, another of the protagonists of the mobile video sector.