The new Cadillac Escalade 2021 was presented earlier this week with LG P-OLED technology, the first ever use of a curved OLED display in a series vehicle.
The display in question is the fulcrum of the new design of the iconic Cadillac SUV, of the GM group, the first vehicle to integrate the LG P-OLED Digital Cockpit Solution (DCS) of the South Korean company. The 38-inch curved display consists of three separate P-OLED displays, the largest of which measures 16.9 inches. The pixel density is double that of a 4K TV.
The three curved screens make up the Instrument Panel Cluster (IPC), an instrument panel from which you can view basic vehicle information, and the Integrated Central Stack (ICS) which acts as an infotainment display for audio, video and navigation content.
Escalade's on-board system includes features such as augmented reality navigation and night vision – all implemented by software developed by LG, in compliance with the Automotive Safety Integrity Level (ASIL) and the ISO international standards for the functional safety of vehicles.
According to research firm IHS Markit, the global automotive display market is expected to grow from $ 7.8 billion last year to $ 10.5 billion by 2023.
Inside a standard vehicle, the wide viewing angle, curvature and attractive graphics make the LG P-OLED displays much more intuitive for drivers. The high degree of flexibility and the subtlety of OLED technology are also of particular interest to premium car manufacturers, interested in introducing new innovations for early adopters. The new Cadillac Escalade 2021 will be marketed towards the end of this year.
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