The iPhone unlocked? A good idea. To give encouragement to the rumors that, increasingly insistent, indicate Apple now ready for a 180-degree turn in the strategies of iPhone Carolina Milanesi analyst at Gartner and among the most expert and keen observers of the wireless and cell phone market.
Certainly a good idea indeed – says the analyst to Macity – a very good idea. The unlocked iPhone can solve various problems on the market, both those where it is available today and those where it has yet to arrive. Moreover, we at Gartner had immediately observed, especially in Germany and France, various difficulties; T-Mobile has been involved in a lawsuit filed by Vodafone to unlock the phone, in France Orange sells it already unlocked (albeit at an inaccessible cost). But in Europe these are not the only countries where Apple would be forced to run the obstacle course against legislators; in many countries there are end customer protection policies that even prevent carrier lock (for example, the case of Belgium). Releasing the phone would certainly make the situation less complex. Of course there would remain some other problems….
IOC?Well, for example how to make money. Or rather how to make the same money they are making today with the agreements that Apple has with the telephone operators. But this could also be a surmountable obstacle. Nokia, for example, has found its way with Ovi, a portal that will sell all kinds of content: games, videos, applications, audio, maps. And if Nokia succeeds, Apple may also have an excellent platform: iTunes.
An iTunes that the App Store will soon join. Could this be Apple's Ovi?Obviously. Indeed Apple could do better. In Cupertino they are masters in "capturing" customers and placing them in a circle from which it is difficult to get out. The iPod and iTunes system has to tell everyone something about it. Unlocking the phone would mean selling more phones and more phones means more opportunities to sell services. This, after all, is the strategy that Google follows with Android: an open source platform, as many allies as possible, many mobile phone manufacturers, many mobiles on which applications and services "run".
Th. But here there would be a not insignificant detail: the unlocked iPhone, it is said, would cost a very high figure. Much more than it costs now.Well … In reality, even if the iPhone cost a lot after all, it would not be a problem. It already has a particular image today, that of a product that is offered to everyone but that not everyone can afford. What would it change? In any case, for those who live in Italy, if we want to look at the Peninsula market, the cost would not be a problem for sure. Customers of Italian mobile operators are not accustomed to purchasing subsidies such as those, for example, in England where even Nokia's N95 is given free of charge with a contract; in Italy there are, precisely due to the lack of robust subsidies, prices above the average of the European market, just see the 200 or 300 euro phones, one or two years old, which elsewhere are given away and which I often wonder how can buy at that price. Imagine if Apple would struggle to sell an unlocked iPhone even at 600 or 700 euros, especially if 3G; if he also had a GPS as someone claims … If anything, the problem would be reversed. I'm not entirely convinced that Apple would be able to sell many iPhones in Italy, regardless of the price they would have, if they were tied to a two-year contract.
Italy: the "realm of the prepaid", a modality that we invented and that creates a particular situation …Very very particular. When iPhone was launched, we all wondered how it would be possible to impose carrier lock in the form proposed by Apple in Italy. Down there in California they would have had a nice puzzle to solve, a puzzle that would have been forced to solve unless they gave up Italy or one of the most important markets in the world. If they unlock the phone, they have it at hand. People would do as they always did: they would buy the phone wherever they want, they would put the card they want and use it as they want. He could call a little or a lot or not make a call at all and it would not have a fixed cost. After all, this also happened previously with unlocked iPhones that were bought and used as iPods; today it happens a little less because those who want an iPhone and do not use it to make a call choose an iPod Touch.
In short: the iPhone unlocked or it would be a good idea, indeed, a great idea. But how many are the possibilities that we will really see it?I do not know. Our information all depends on market observations, not on indiscretions or sources inside Apple and I would only guess. But if I were them I wouldn't have too many problems. I would throw iPhone on the market without carrier lock and try to sell as much as I can. Of course I would no longer have the percentage on the service that comes to me from the managers, but I would have a return from the increase in turnover, from the sale of applications and solutions for professionals, I would have many allies and many customers in all countries of the world and instead of spending time and money to chase those who do the unlocking I could focus on producing attractive hardware and an elegant interface, which they have shown they can do very well