It already happened in the last quarter of 2017 but, thanks to a strong growth in the Cupertino wearable and a corresponding drop in sales of traditional watches, Apple Watch sold more than the whole Swiss watch industry for 2019 alone.
In practice, Apple Watch sold in only three main models (Series 5, Series 3, Watch Edition to which are added the Nike and Herms versions) exceeds the vast and heterogeneous proposal of models of the more or less noble historical Swiss manufacturers, including those of the group Swatch, Tissot, TAG Heuer up to the most prestigious brands.
The impact of Cupertino's wearable made itself felt with a progressive decline in sales of traditional Swiss watches since 2015. During 2019, Apple Watch shipments increased by 36% compared to the previous year, going from 22.5 million units to 30 , 7 million pieces. Conversely, shipments from the Swiss watch industry decreased by 13%, from 24.1 million units in 2018 to 21.1 million last year.
According to Strategy Analytics, Apple Watch's success due to a mixture of captivating design, intuitive technology and intriguing apps makes Apple Watch very popular in North America, Western Europe and Asia, as Neil Mawston, executive director of the company, says. The comparison between Apple Watch and even generational Swiss watches, as Steven Waltzer, senior analyst notes.Analogue wristwatches remain popular among older consumers, but younger buyers are turning to computerized smartwatches and wristwatches.
But even if some Swiss manufacturers have tried to compete with Apple Watch, according to analysts, the Swiss industry is losing the smartwatch war and the time window for breaking through in this sector has now narrowed and is closing. Apple Watch offers a better product through deeper sales channels and attracts younger consumers and vice versa for Swiss manufacturers and traditional watches. The window for Swiss watch brands is closing to have an impact on smartwatches. Time may be running out for Swatch, Tissot, TAG Heuer and others.
With Apple Watch surpassing the Swiss watch industry, Apple also becomes one of the world's leading watch brands and manufacturers. The Apple Watches of the latest generations, with and without cellular connectivity, are found at a discount from this Amazon page. Everything you need to know about Apple Watch Series 5 in this article. All the macitynet articles that talk about Apple Watch are available from this page.