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You can navigate via iPhone in 108 countries around the world

febrero 5, 2020

In recent days, many analysts have attempted to interpret iPhone disclosure data in light of the latest (apparently discordant) information from Apple and AT&T. Those who think that the discrepancy is due to unlocked iPhones, those who think that many iPhones are still in the "pipeline", unsold.

Market Share, specialized in collecting data on online browsing, has decided to do a search, to observe in which countries the iPhone actually used. The results are at least curious: the navigation via iPhone took place in 108 countries, despite the fact that the Apple mobile phone is officially distributed only in 4 countries.

Even more interesting is the percentage: in the Market Share ranking, the top positions are occupied by Equatorial Guinea (2.21%), Ivory Coast (0.47%), Trinidad and Tobago (0.25%) and Maldives ( 0.24%). The USA was only in fifth place (0.20%), just ahead of French Polynesia (0.19%).

France and the United Kingdom are in 17th and 19th places with 0.08%; Germany on the 28th with 0.06%. Italy in 94th place, with 0.01%.

The reasons for these data must consider some aspects that may not be immediately evident. First of all in developing countries, the closest to the top of the ranking, an Internet connection is a privilege that only the wealthiest can afford; maybe a few wealthy including many iPhone owners. In the same countries, the online connection via the telephone network has a lower percentage diffusion compared to the western countries, due to the lack of infrastructures and the costs of computers; mobile phones and the most modern wireless network of the landline network are more widespread than computers thanks to the fact that wireless networks are easier to install. For the same reason we understand the (percentage) backward positions of the most developed countries; in countries such as Italy or Spain the costs of navigation via the fixed network are much cheaper than the mobile offers and the spread of PCs is still not as unfavorable in percentage terms compared to mobile phones as it happens in some third world countries.

Lastly, remember that Market Share surveys come more than others from e-commerce platforms and corporate sites (30 thousand sites in all), perhaps not the ideal destination for those who surf the iPhone, at least for some countries where it is easier and cheaper access from fixed locations or from actual mobile computers.

Besides the reflections on individual countries and on the penetration of the iPhone at international level, one of the most significant data among those provided by Market Share is the global market share of the iPhone. Cupertino's mobile phone is used by 0.13% of surfers, a figure that only at first glance may appear small, but which in reality is enormous given the very young age of the iPhone and the fact that it is already the fourth most used operating system on the Internet , behind Windows, Mac Os and Linux.

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