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Best Email Marketing Software

L'Email marketingplays an important role in the strategy and marketing plan of any company and business because it allows you to obtain excellent results with a limited investment. To do email marketing you need two things: 1) A good mailing list (made up of opt-in subscribers who have given explicit consent to receive your communications) 2) A good email marketing platform

One of the best email marketing platforms without a doubt is that of Benchmark Email which works entirely online and offers many tools and features to manage, create and send email campaigns efficiently. Free registration without obligation and it takes just a few minutes to understand how it works thanks to user friendly interface and the campaign creation wizard.

Benchmark Email has a completely free plan which is much more advantageous than other competing services such as Vertical Response, MailChimp, Mail Up and GetResponse.

Price and functionality

Plan freeBenchmark allows you to upload up to 2,000 contacts and send up to 14,000 emails per month. Paid plans are based on the number of contacts you want to import into your account and start at $ 11.95 per month for 600 contacts. Plans for high volumes of dedicated conIP emails are also available, the costs of which must be requested through a quote.

You can also create autoresponders to send welcome emails and follow up, generate A / B to discover the most effective version of your e-mail and also send questionnaires, surveys and event invitations. With the Inbox checker tool you can check the correct display of your emails in different programs mail, browser and also check the possible effect of anti-spam filters.

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<p><strong>Contact List Creation and Import</strong>You can easily add your contacts in Benchmark Email by copying and pasting, importing a txt or excel file, or manually entering the addresses one by one. There is also the possibility of importing contacts directly fromGmail or fromZoho orMagent through the integrations available on the platform.</p>
<p>Once the contacts have been imported, the system checks the validity of the addresses and makes them available in the list. In addition to the email, it is possible to import other fields such as Name, Telephone, City that can be used to create segments or to customize the content of the email.</p>
<p>You can also create attractive registration forms to be included on your site to quickly increase the subscribers of your mailing list.</p>
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In the editor section you can insert images and text in a truly intuitive way. For images you can upload them from your computer or connect to external sites like Flickr.

At the bottom of the page you then have several options including sending a test email, previewing, checking the spam score, using the Inbox Checker service and much more.

Finally, when your ready email you can go to the scheduling section where you can schedule the sending at a certain date and time or send immediately.

Campaign StatisticsOnce the campaign has been sent, you can immediately see the results. In fact, in real time, the openings, clicks, rejected emails (bounces), unsubscribes and any spam reports are displayed. It is possible to view an hourly report showing the distribution of clicks and openings in the hours following sending, a map of the clicks made on your email and a map of the geolocation of the recipients who opened the email.

Email Summary

Customer supportCustomer support available in Italian, active 7 days a week and on weekdays, you can contact an operator directly via telephone or via chat as well as via email.

In summary

Essential software for those who want to do Email Marketing

Positive sides

  • Ease of use and Free Basic Plan

Negative sides

  • High prices for high volumes of consignments

If you prefer to have an application to download to your PC in order to create and send newsletters independently: