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Universal confirms: no more contract with Apple

enero 6, 2020

Universal confirms: no more contract with Apple – Macitynet.itlogomacitynet1200wide 1

Universal confirms: no more long-term agreement with Apple for music on iTunes. The formal statements of the record company are appearing today on Macworld UK which has asked some sources within Universal itself.

'Universal – reads the article published by the British magazine – has decided not to renew the long-term agreement with Apple. Universal will from now on market the music on iTunes at its discretion, as it does with other partners. '

Universal's statements, at first glance, follow others, more reassuring, released yesterday by Apple. Apple spokesman Tom Neumayr said that the talks were still ongoing and that no decision had been made on signing the contract.

As repeated several times, the choice of Universal does not mean that the songs of artists such as U2 or Black Eyed Peas will disappear from the iTunes Store (among other things used several times for marketing operations of the Apple music ecosystem), as the fact that not existing Under a specific agreement, Universal may choose not to grant the music of some artists or to do promotional operations with Apple's competitors.

The reasons for the lack of handshake between Cupertino and the record company are not formally known, but in the past there had been several occasions of contrast in particular on the prices of the songs (which Universal would like to vary according to the relevance of the artist) and on the royalties to be paid on every iPod sold. The 'tax' on the player is one of the qualifying points of the agreement that Universal has entered into with Microsoft to grant music to Zune Marketplace; for every Zune sold the record company earns one dollar, which Apple could hardly give for every iPod sold.

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