Swipe right to inquire about Brexit: 20% of the app users have chosen it
"Why do I use Tinder? To keep me informed about politics, of course": If it sounds like an excuse, don't. One in five UK users used the app to get more information about Brexit.
Tinder has indeed launched a quiz true / false entitled "Swipe the Vote: Uk Edition", created in collaboration with the association Bite the Ballot: more than 20% of users reached, aged between 19 and 34, have chosen the swipe on the right to participate in the information test . 51 percent of female users and 49 percent of men attended.
According to the company, Millennials will play a key role in the referendum on Friday 23 June. In America, Tinder has led a similar experience with presidential candidates.