The Chinese company takes third place in the ranking at a very particular time due to the coronavirus pandemic
The 2020 smartphone market starts in Italy with a first quarter "drugged" by the coronavirus pandemic. When Apple loses 70% in the same period of 2019, leaving Android, Samsung, Huawei and Xiaomi at the three podium positions.The ranking, prepared by Canalys, a market analysis company, records a devastating leap for Xiaomi and Oppo.
In first place Samsung (38% of the market, down 24% year on year), Huawei (27% of the market, down 27% year on year) and Xiaomi at 16% (up 306% year on year), Followed by Apple, which fell to fourth position, with a 5% share. And finally Oppo in fifth position, with 4%, up 1,502% year on year.
Xiaomi managed to confirm its positive trend not only in Italy but also in Europe. In fact, the Canalys report shows the expansion of the Chinese brand both in Central and Western Europe, where it respectively holds 14% and 10% of the market, with a respective growth of + 58% and + 79% compared to 2019.
Furthermore, despite the pandemic caused by Coronavirus has also put a strain on this market, Canalys data confirm that globally Xiaomi maintains the fourth position with 11.1% market share, after Samsung (20%), Huawei (17 %), Apple (14%) and before Oppo (8%).
In a context in which global shipments of smartphones, equal to 272 million units, have undergone a decrease of 13% compared to the previous year, Xiaomi smartphone shipments globally in the first quarter of 2020 they reached 30.2 million units, compared to 27.8 million shipped the previous year in the same period. In the first quarter of 2020, according to Counterpoint Research, Samsung shipped 59 million smartphones, Huawei 49 million and Apple 40 million.
“This milestone says Leonardo Liu, General Manager of Xiaomi Italia for us a source of great pride, as well as a further demonstration of the commitment and constancy with which we operate to keep the promise made. also and above all the trust shown by our fans that has allowed us to achieve such a result and that stimulates us every day to aim even higher ".