Amazon customers have been shopping at record highs over the holiday season with billions of products ordered and tens of millions of Amazon devices purchased worldwide. The best-selling Amazon devices worldwide during these Christmas holidays include Echo Dot, Fire TV Stick with Alexa voice remote and Echo Show 5.
Toys, Fashion, Home and Beauty were the most popular categories for shopping, with more than half a billion products ordered. A record season also for the sales partners, mostly small and medium-sized enterprises, which have sold products in the world in double-digit growth compared to last year, exceeding one billion items sold.
Amazon announces a record-breaking Christmas: billions of items and tens of millions of Amazon devices globally have been ordered this year from last year. Throughout the season, Amazon has provided customers with the highest offers and discounts and the highest number of Deals of the Day ever, during shopping events such as Black Friday and Cyber ??Monday.
Some of the best selling products during this Christmas season in the world were: Echo Dot, Fire TV Stick with Alexa voice remote control, L.O.L. Surprise! Glitter Globe Dolls from the Winter Disco series, iRobot Roomba 675 Robot, HAUS LABORATORIES, Carhartt, AmazonBasics, and Champion products. The most purchased categories in Italy were Toys, Home, Books and Mobile Telephony with tens of millions of items ordered. Below, all the data on the Amazon Christmas season all over the world and in Italy:
Amazon added more than 250,000 full-time and part-time seasonal operators to its global logistics network this Christmas season. The company now employs 750,000 employees worldwide. Almost 19,000 Amazon logistics team employees have been promoted this year globally
Small and medium-sized enterprises
A record season also for independent sales partners, mostly small and medium-sized enterprises with worldwide unit sales growing in double figures compared to last year, exceeding one billion items sold.
Prime customers, shipments and deliveries
More people have tried Prime this holiday season than any previous year – in fact, in just one week, globally, more than 5 million new customers have started the free trial of Prime or have started the paid subscription. In 2019, Amazon's last-mile dedicated delivery network delivered over 3.5 billion parcels to customers worldwide.
During the Christmas holidays, the number of items delivered with free delivery in one day and with Delivery Today where available, almost quadrupled compared to the same period last season, making this Christmas season the fastest ever for Amazon customers.
The most popular items on Amazon Italy and delivered in one day or faster in Italy during the Christmas season were: Echo Dot third generation, Fire TV Stick with Alexa voice remote control, FIFA 20 for PlayStation 4, Echo Show 5, Bluetooth Earphones 5.0 Wireless HOMSCAM. Millions of extra items were delivered to an Amazon Hub pickup point during the holiday season compared to last year globally. The first 10 cities in Italy that sent an order for the Christmas period to an Amazon Hub collection point were Rome, Milan, Turin, Bologna, Genoa, Venice, Florence, Padua, Varese, Vicenza.
Amazon devices and services
It was a record-breaking Christmas season for Amazon and Alexa devices: customers around the world have purchased tens of millions of Amazon devices. The best-selling Amazon devices worldwide this Christmas season include Echo Dot, Fire TV Stick with voice remote control and Alexa Echo Show 5. Customers interacted with Alexa at record levels during the Christmas holidays to find recipes, find TV series and holiday movies, turn on the Christmas lights and more.
Users asked Alexa for recipes and cooking tips tens of millions of times during the holiday season: Alexa helped prepare goodies, cookies and cocktails. Some of the most popular recipes this holiday season included Thanksgiving Turkey, chocolate chip cookies and mashed potatoes. Customers received hundreds of millions of doorbells and movement alerts via Alexa this Christmas season generated by the Christmas carols, delivery drivers and party guests.
The most searched holiday movie on Fire TV with Alexa was Mommy I Missed the Plane, followed by Elf and The Grinch. Alexa has helped turn on the holiday lights tens of millions of times. Alexa has helped customers connect with family and friends near and far tens of millions of times this holiday season through video calls, messages and drop-ins.
Amazon best sellers and seasonal trends
Toys, fashion, homeware and beauty were the most popular categories among Amazon's customers globally:
The best selling trend toys were construction toys, including LEGO Star Wars Darth Vader Castle, LEGO Ideas Ship in a Bottle, and LEGO Ideas NASA Apollo Saturn V.
Some of the most popular fashion brands that customers bought on Amazon around the world during the holidays include Carhartt, Champion, Adidas and Amazon Essentials. Customers have ordered millions of cold accessories for the whole family during the holidays, from well-known brands such as Columbia, Pendleton and Calvin Klein to Amazon brands such as Goodthreads and emerging brands such as State Cashmere.
Snow boots, cardigans and knitted hats have been some of the most loved products by customers this season, together with the Orolay jacket, better known as "Amazon Coat". Customers have also enjoyed elegant and textured coats of favorite brands, including including Alo Yoga and Daily Ritual, as well as bright down jackets from Staples by the Drop and Amazon Essentials. From leopard-print bands to spotted sweaters, animal prints have been among the favorites of Amazon customers around the world.
Shopping on Amazon
The number of Prime customers who have tried food delivery for the first time during the holidays has increased by more than 80% globally. Prime customers have ordered more than double the number of food items this holiday season compared to last year. Prime customers are committed to making a healthy and healthy shopping during the Christmas season. The best-selling products in the grocery category include avocado, spinach, blueberries and pears.
With billions of streming worldwide, Amazon Music continues to be a leader in listening to streaming music during these parties. During the release period of the Amazon Music mini-documentary on the success of Mariah Carey, "All I Want for Christmas is You", the same song that remained at the top of the ranking on Amazon Music since the end of November.
Customers enjoyed Prime Video this season – Prime customers watched more Amazon Originals than ever before. Tens of millions of Prime customers streamed Amazon Original content over the holidays, such as the Emmy and Golden Globe Award-winning series, The Marvelous Mrs. Maisel, Tom Clancy's Jack Ryan, The Expanse, The Report, The Aeronauts and The Kacey Musgraves Christmas Special.
The Amazon Alexa devices still on offer are available from this page.