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Microsoft: iPhone niche product

Hopes for iPhone to gain significant market share? None. This is what Steve Ballmer, Microsoft CEO, thinks about Apple's mobile phone.

The opportunity for the CEO of Redmond to repeat concepts already illustrated above but which this time are reaffirmed with greater profusion of details and strength, was offered by a forum organized by Usa Today.

?What possibilities are there that iPhone could be an important product for the market? '' Ballmer said in response to David Lieberman, one of Usa Today's reporters. 'No chance. Of course at $ 500 each they'll make a lot of money, but personally I think it's better to have our software in 60, 70 or 80% of the 1.3 billion cell phones sold next year than the 2 or 3% that will be able to make Apple. '

Ballmer, after having cut Apple's hopes of realizing important market shares (assuming this is Apple's hope), has not failed to throw a few arrows also at the address of Cupertino's musical strategy. 'They first understood that one should not think of the various parts that make up a musical strategy separately. Well done. And for this we give credit to Steve Jobs. But we are not at the end of the evolution of the way we use music and videos. I am ready to bet that our commercials are less fashionable, but also that my 85-year-old uncle will never have an iPod and that we can instead put a Zune in his hand (which does not seem too strange, it would come to terms, given that it would be Ballmer's uncle 'NDR)'.

The CEO of Microsoft then seems to rule out the possibility of a Zune phone, which has often been talked about in the past. 'A phone,' said Ballmer, 'a multifunction device that must be kept easy and' clean 'to use. The concept of a phone with a player inside not something that is part of our philosophy ".

In the long interview Ballmer then talks about various other aspects of Microsoft's strategies and exposes his vision on several interesting elements, from the next version of the Windows operating system to the burning issue of Google's purchase of Doubleclick to end up with the games and the world of consoles. It is a text that is worth reading in full by those who want to have an insight into what is behind some of Microsoft's most recent moves and what may be in the future.