iPhone over time will have the ability to load new applications that will be offered free to its owners. This is one of the news released during yesterday's press conference and that more than others has attracted the attention of Apple users and observers.
'Our intention – said CFO Peter Oppenheimer yesterday evening' to improve the functionality of the phone's software but also to add new functions and applications. Since our customers are our best form of advertising, we intend to provide all of this mainly free of cost. "
The decidedly positive news not only because it presents the idea of ??a mobile phone that unlike other competing products able to maintain its value over time, following the market and responding to the needs that arise gradually, but also because the strategy of Apple may clear criticisms of some of the aspects of the phone, such as the inability of users to load applications.
Jobs defended this choice with the need to keep the phone "clean" from applications that could potentially damage its proper functioning. By choosing to meet its users, adding new programs 'largely free', Apple is preparing to face this problem, in practice by giving its users the opportunity to improve the ecosystem and have what it needs without resorting to dangerous downloads from dubiously trusted sites.
An element of further interest that gives value to the mobile phone that even those who buy iPhone among the first will not have to be overly afraid of seeing the phone age with the launch of new software and more equipped models. If Apple, in fact, maintains the possibility to update the hardware, it is clear that any new services will remain accessible even to customers in the first hour.
This strategy, it seems to understand, inserted in a policy that could bring Apple on the road to recurring profits for iPhone. New applications mean new services that if in part they will be free, in the other part they will be sold by subscription in collaboration with the telephone carriers.
An admission that Cupertino is thinking of creating a system of this type that also came during yesterday's press conference when Oppenheimer specified that in the future profits from the iPhone will be calculated on a subscription model.
The CFO has specified that it is essentially a decision that meets the need to maintain a correct budget line and refers precisely to the granting of new applications over time. But in practical terms it seems rather likely that with the choice to dilute the profits that will derive from iPhone over the various fiscal quarters for the duration of the marketing of the phone, Apple holds an open door in the direction of subscription services.
The same iPhone policy, on the other hand, seems to have been chosen for iTv as well. Even in the case of the media extender, in fact, Apple plans to release new applications and new services over time. And even in the case of Apple TV, whose profits will also be calculated according to the subscription formula, we can think that in view there are services sold with the formula of the fee.
Oppenheimer, solicited by analysts on this matter, did not provide precise information, escaping the analysts' questions. What is limited to say that the need to keep the accounts of iPhone and Apple TV with the formula of subscription products has nothing to do with iTunes services.