With iPhone rain of new customers for At & T | Macitynet.it
iPhone will boost the number of Cingular / At & T subscribers. This is what the management of the cell phone company foresees after carrying out some market surveys.
'We think,' CFO Rick Lindner told Bloomberg News, 'that the majority of customers who purchase an iPhone will be new AT&T customers. The estimate of three quarters or two thirds of new customers ". In practical terms and translated into percentages, therefore, we are talking about 75% of people who were not previously subscribers to the carrier and who will change their operator (or add a new subscription) thanks to the telephone.
According to Lindner, the launch of the iPhone will also bring side benefits such as an increase in traffic in AT&T stores. Although not all visitors will buy an iPhone mobile phone or subscribe to the services of the service provider, most of them will still shop and this will increase their turnover.