Illusory the 10 million iPhone threshold in 18 months? | Macitynet.it
Apple may not be able to reach the target of 10 million iPhones sold by 2008. To advance the pessimistic hypothesis, an article published today by Forbes today.
According to the online financial magazine, which publishes its considerations in an article where it recommends a waiting tactic on the AAPL title, the reasons why Apple may miss the target may be different, but the main one is the small slice of the market occupied by smartphones. Although this category of phones is booming, last year the number of smart phones sold was just over 80 million, less than 10% of the total mobile phone market in its entirety.
But even admitting that Apple can manage to increase the interest of consumers to the point of accelerating the demand for smart mobile phones, the problem would remain due to the fact that Cupertino has chosen only one partner, Cingular / AT & T. This could further limit the number of customers as only new subscribers or those who are concluding a previous tariff plan may be interested in buying iPhones.
Finally, Forbes says, Apple may not have carefully considered the aggressiveness of very experienced competitors in the telephony sector (such as Nokia, Motorola, Palm and Rim) that could arrive on the market with attractive products, nor the price factor. In fact, one of the elements of growth in the telephony business over the past year has been the availability of low-cost models.