contador Saltar al contenido

Tik Tok opens the doors to e-commerce

Influencers featured on the Chinese app may have a way of finding a new way to monetize

E-commerce on Tik Tok. It could be. Tik Tok is actually starting to engage in social commerce, the video app in short formats has in fact declared that it has started allowing some users to add links to e-commerce sites (or any other destination) to your profile biography, as well as offering clip creators the ability to easily link their viewers to shopping websites.

The company said that the launch of these two features is part of its normal "experimentation" to improve the experience of the app towards users. However, this particular experimentation could significantly change the way influencers find lucrative methods on TikTok.

e-commerce on tik tok

A spokesman forByteDance, one of the most valued startups in the world that also owns TikTok, said: "We are always looking for new ways to improve the app experience for our users. Ultimately, we are focused on ways to inspire creativity, bring joy and add value to our community. "

E-commerce on Tik Tok, further clues

These characteristics were first identified and shared by Fabian Bern, founder of the Chinese influencer startup UplabIn a video he tweeted, Bern showed how it was possible for the first time for creators to give their viewers the opportunity to visit a third-party website.

Tik Tok (here the guide on how to use it), a cinece app that recently celebrated its first year of presence in Italy, is also starting to attract the attention of politicians such as Matteo Salvini, which has reached 1 billion users worldwide. The application, which allows you to make short videos with music, has incorporated following an acquisition and present today in over 150 countries, translated into 75 languages. In China the company also has launched his smartphone. The app is becoming so popular that Instagram is also trying to copy it. The Zuckerberg app in Brazil is in fact testing Reels, a new tool for editing short films clearly inspired by Tik Tok.