The logo becomes almost unrecognizable, but the changes are needed: the company is expanding its horizons
Radical change of clothes for Uber, the platform for private transport that since its foundation in 2009 continues to acquire more and more popularity and relevance in a number of cities and countries in continuous growth. Users who will update the platform on their smartphones in these hours will find them waiting for them a renewed look starting with the app logo itself.
Just in the logo the old "U" of Uber appears extremely rounded and rotated 90 degrees; at its center, in reality it is predominant compared to the rest of the figure, a square stands out – an element that the company calls "bits" and which will become central in the design of the apps connected to its ecosystem. Within the app, the basic colors are destined to change according to the city of use report: for the moment this second treatment is reserved only for a handful of urban agglomerations, but the classic black and white adopted so far by Uber should soon give way to more bright colors.
For the Californian company, the aesthetic transformation has proved necessary to better reflect the direction taken in recent years. In fact, for some time Uber has no longer dealt with private transport, but has been expanding its horizons to the home deliveries of goods and foodstuffs to arrive – in the future – to position itself among the pioneers of self-guided transport.