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Coke + iTunes, advertising on TV and radio

The promotional campaign that will offer iTunes songs as a tribute to Coca Cola customers, could turn into not only an important sales support tool for the Atlanta company, but also a "popular" visibility factor for Apple's music ecosystem . This is what can be deduced by learning that the Coke + iTunes initiative (this is the exact name of the promotion) will be supported by an ad hoc advertising campaign, which will affect all major media.

To let Macity know that Coke + iTunes will be supported by an important campaign Cristina Santucci, marketing manager of Coca-Cola Italia.

S – says the Coca-Cola executive – Coke + iTunes will be supported by an ad hoc advertising campaign. The media we have chosen are TV, radio and Internet communication. In practice, all the main communication tools currently available will convey the message of the promotion and at the same time they will give visibility, combining it with a well-known brand in our country, with the iTunes store.

But how will the interaction between the Coca-Cola site and iTunes work?

If Coca-Cola – Cristina Santucci explains – has a unique experience in live events, with this operation I will try to get in touch with your audience also through the network, and iTunes is an undisputed synonym of digital music. Born from the union between the historical heritages of these two well-known brands "Coke + iTunes", from which a new territory will be born, the "Live-meets-digital", which will allow music lovers to immerse themselves in a single musical world, which to approach and access both online and with live performances. Coca-Cola will enable young musicians, through the www.coca-cola.it website, to make their music known to the general public. A jury of experts from the Sugar label, famous for having selected some of the greatest talents in the Italian music scene, will evaluate and judge the best songs: the chosen songs will have the opportunity to be present on one of the largest virtual stages, inside of the "Coke Room" active on iTunes, alongside the major artists on the international scene

The presentation of the Coke + iTunes promotion, starting from next February 15, scheduled for this evening in Milan when during an event with Elisa's music to be held at the Rolling Stones, all the details of the initiative will be announced. The meeting by invitation, but the whole evening will be filmed and from it taken a film that will also be made available to the iTunes public in the form of a Podcast, as has already happened for other similar events organized in other countries.

Starting from February 15 in Italy, the free codes that can be used on the iTunes Store Italy will be shown on the labels of the 0.5 L Coca-Cola, Coca-Cola light and Coca-Cola packs without caffeine. Through the website www.coca-cola.it, participants will be able to access iTunes to use their own code and will thus be able to choose from over 4 million songs in the vast iTunes catalog. The Coca-Cola + iTunes promotion will begin on February 15th and will continue until April 30th.

Starting from February 15 in Italy, the free codes that can be used on the iTunes Store Italy will be shown on the labels of the 0.5 L Coca-Cola, Coca-Cola light and Coca-Cola packs without caffeine. Through the website www.coca-cola.it, participants will be able to access iTunes to use their own code and will thus be able to choose from over 4 million songs in the vast iTunes catalog. The Coca-Cola + iTunes promotion will start on February 15th and will continue until April 30th.