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2012? After the seal fat will be Social and Video

IT marketing sometimes reminds me of seal fat. When I was little, my father, a climber, put a layer of seal fat on his boots at the beginning of winter to waterproof them. Water, snow, ice … with seal fat everything is out. Every season, even in IT, marketing gives a good deal of (…)

IT marketing sometimes reminds me of seal fat. When I was little, my father, mountaineer, used to put in early winter a layer of seal fat on the boots to waterproof them.

Water, snow, ice … with seal fat everything is out.

In every season, also in IT marketing it gives a good pass of seal fat and remains impermeable to every novelty Yes, you are right … the valid exceptions are there (The Blog of Ahab, the App of Esprinet, the Webinars of Sidin, the Video of EMC, etc) but they are few.

"Listen, but for this year, what's new in marketing in your company?" "But … we are always interested in the news, for this year we return to the healthy values ??of marketing. Back to the basic !! "

Cos Social (the serious one and not the tests just for …), Apps, Web Videos have remained out of IT until today, where the few examples that deny me certainly do not determine a generalized trend in the sector as a whole.

But the effect "sheep", the one for which "he has it and then we must have it too …" an energetic boost even in a sector that is a bit dormant compared to the new one that is advancing. So the few exceptions of today are seriously stimulating numerous Players for 2012, both Vendors and Distributors and Resellers. As a matter of fact, I know that the situation is finally going to unlock. It will happen not lightning-fast, the seal fat has a hard time leaving. For within 18 months, a more widespread and aware use of Social and Web videos will make what today seems new and far from our logic become usual.

Social is WebVideo (on websites, on landing sites, at events, etc.).These in my opinion are two ingredients present in numerous marketing plans of 2012 App.

What do you think about it?

Ps: "Back to the basic" the phrase that I find most disarming for a marketer …