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The most exclusive luxury becomes shared … only on social networks!

Luxury often synonymous with exclusivity yet even the big five-star brands do not want to miss the opportunities offered by viral and social marketing. The apparent contradiction must not be misleading. Tiffany & Co and Burberry know this well and can be more than satisfied with the results obtained using open tools and (…)

Luxury often synonymous with exclusivity yet even the big five – star brands do not want to miss the opportunities offered by viral and social marketing. The apparent contradiction must not be misleading. Tiffany & Co and Burberry are well aware that they can be more than satisfied with the results obtained by using open and shared tools on the net.

Tamba, a UK company specializing in digital marketing, with a recent survey has well represented the phenomenon.

There feeling of exclusivity it can be happily re-founded thanks to a correct social media marketing and mobile strategy based on the strong emotional ties with their customers and theidentification with the brand.

And in fact it seems that sharing (especially if you buy) likes it … it will be snobbish, but well 30% of those who have done luxury shopping love to tell it on social networks. And the 69% prefers Facebook.

It is therefore not surprising that the 69% of luxury brands has activated a profile on Facebook, the 46% an account on Twitter and the 34% propose one mobile app. An investment destined for excellent returns even against 13% of buyers who interact via Facebook with the reference company and 14% through their smartphone, before purchasing.

The consents on the net between buyers and non-buyers are not long in coming Burberry can already boast more than 12 million fans on Facebook, Dior is Gucci 7.8 million, Prada 'Only' 1.7 million.

Source: Tamba