Facebook bought Instagram: a billion dollars for a 13-employee company, founded in 2010 and that does not produce profits. the most significant acquisition on the web after that of Youtube by Google (cost 1.6 billion dollars). Mark Zuckerber, the golden boy, who is preparing to make the listing with (…)
Facebook bought Instagram: a billion dollars for a 13-employee company, founded in 2010 and that does not produce profits. the most significant acquisition on the web after that of Youtube by Google (cost 1.6 billion dollars).
Mark Zuckerber, the golden boy, who is preparing to make the most stunning stock market listing ever with Facebook, has decided to make a significant acquisition.
But what are the reasons for this great step?
Certainly Instagram has had a very rapid diffusion, an excellent mobile photo sharing service and the management of the website images in blue could be better.
Instagram skills also serve Zuckerber to improve Facebook apps that have had a troubled life so far.
In the planisphere that perhaps Zuckerber has in his office and in front of which he plans to conquer the world, there is a big black hole: China. Facebook is banned. Chinese users (the most numerous in the world and in great economic growth) do not have access to the site because the state considers it a tool for the diffusion of radical ideas. Instagram, however not prohibited in China; not classified as a site or opinion service. So photos could be the key to entering the world's most populous nation for the giant Facebook.
Instagram now has 30 million users (Facebook 850 million) but the rapidity of its diffusion suggests that it will reach hundreds of millions of users.
Just a few days ago the Instagram App for Android was published and in 5 days it recorded 6 million downloads.
The prodigy Mark said ?For years we have tried to focus our experience in sharing photos of friends and family. Now we will be able to work more closely with the Instagram team to offer the best experience in sharing beautiful photos on mobile. The ability to provide the best photo sharing is one of the reasons why so many people love Facebook and we know that two companies like ours will be worth putting together ?.
The acquisition, Facebook's number one said again, "an important milestone for Facebook, because at the first time we buy a product and a company with so many users. We don't have many other actions like that planned, in fact we probably won't do any more. "
Many users fear that Instagram incorporated by Facebook may be abandoned and lose its momentum, a bit like what happened to Flickr after the acquisition by Yahoo !.