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Pixartprinting to conquer Europe: willkommen Deutschland!

When Matteo Rigamonti announced, at the beginning of the year, the sale of 75% of his company to Alcedo SGR, he also promised that he would not leave the command of Pixartprinting and that among the ambitious expansion plans of the business there was to go down in a difficult market for Italy such as the German one. And that's it. Every promise (…)

When Matteo Rigamonti announced, at the beginning of the year, the sale of 75% of his company to Alcedo SGR, he also promised that he would not leave the command of Pixartprinting and that among the ambitious expansion plans of the business there was to go down in a difficult market for Italy such as the German one. And that's it. Every debt promise for Matteo and so the website www.pixartprinting.de was launched. A choice perfectly in line with the internationalization strategy of the reality based in Venice, already leader of the web to print in Italy. In addition to wanting to consolidate its presence in recently approached countries such as Spain and Portugal and to increase its presence in markets where the Pixartprinting formula is already enjoying great success, such as France, Belgium, Luxembourg and Switzerland, the company declares itself determined to focus on new markets, in first of all – Germany, which has great potential and a mature and aware catchment area. The strategy developed to face this new challenge in perfect Pixartprinting style: an articulated communication activity integrated with direct mailing, adv on and off line, PR, sponsorships and events..

And although Matteo Rigamonti said (on the occasion of the Milanese conference at the beginning of the year): "Germany sees us a little light, cheerful, unprofessional, not a simple market", we know that he likes challenges too much to be able to give up and so … that Germany is!