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Facebook on the stock market, now everything will change

The largest social network in the world entered the stock exchange raising $ 104 billion. It is a historic moment: a 27-year-old boy leads a giant (now also financial), the Social Networks become significant not only for users, but for the world economy, the amount of money raised and (…)

The largest social network in the world entered the stock exchange raising $ 104 billion. It is a historic moment: a 27-year-old boy leads a giant (now also financial), the Social Networks become significant not only for users, but for the world economy, the amount of money raised and this will change many things.

From now on Facebook will have the eyes of all the investors who will put pressure to make more profits every year, every semester. easy to predict that Facebook will increase advertising. Zuckerbergdovr find new spaces in the pages of FB to make the advertising messages appear and he will also have to find some on the mobile version (a bit his Achilles heel). 50% of users use Facebook from mobile phones, but here advertising is often blocked and this has led to a drop in profits during 2012. If the trend continues, the millionaire Mark will have to find a radical solution. Google bases its sales success on Keywords, then on personalized advertising based on user searches, Facebook will probably do the same by customizing more of the advertising content according to the tastes of its users. This will lead to even more precise profiling. New services will be added, the amount of money collected such that we will certainly see new acquisitions after Glancee and Instagram The listing for many is a point of arrival: it is for the Business Angels who financed Zuckerberge who now, properly remunerated, could decide to move their interests to another part in search of the next Big Thing.Also many face book employees in the aftermath of the listing found themselves multi-billionaires, some de they will cease to leave or perhaps to start their own business with the risk that the blue social network will lose its best minds.

How much money?But how much money Facebook has cashed since the listing. The first day of trading closed with the action at $ 38.23, unchanged (de facto) with respect to the placement offer. Even if the day was quite busy with the stock which reached 45 dollars per share, it remained stable at around 42 r and then dropped to 38 in 20 minutes. From the market Facebook collected 104 billion dollars (81.5 billion euros) .

The risks for the future

There is no shortage of skeptics about the future of Facebook and there is certainly no shortage of risks. The main ones are the limits on mobile advertising which have dropped sales by 6% in the first quarter of 2012 and which will make it difficult to reach 7 billion euros in revenue by year-end.C exclusion from the Chinese market. Facebook l censored. Zuckerberg also acquired Instagram to get around this obstacle, the social network of photographs in China that is not illegal and through this tool it is thought to set foot in the great Asian nation, who fears the intervention of the Antitrust Authority. If the blue giant, a Lorraine monopolist of control could intervene to limit its activities and expansion.